What is the Role of Management Accounting in Strategic Planning? How do you make the best possible business decisions, when you have incomplete data guiding you? Because in the business landscape, change is rapid. And it’s often a case of evolve or die. Your business must remain flexible, adapting and taking new forms to thrive in the face of consistent chan...
Could you share some insights into your professional background and journey that led you to the role of Chief Marketing Officer at Acxiom, as well as your experiences and expertise in the field of customer intelligence? I joined Acxiom, now part of IPG, as a marketer 26 years ago. Before that, I started my career as a Royal Navy officer, before my eyesight f...
Many companies and organizations currently utilize data analytics to assess their performance and understand customer motivation in an effort to pivot where needed to drive engagement and sales. Though this relentless pursuit of “why” has dominated the analytics landscape since inception, many advancements have conversely led to a deluge of data, making the ...
From personalizing user experiences to predicting market trends, AI is turning heads, raising eyebrows, and reshaping how we approach marketing. But how exactly is this intangible yet compelling force influencing our strategies and tactics? More importantly, what does this mean for the world of marketing as we know it? If these questions have sparked your cu...
Already popular throughout Asia, the age of shopping via social channels has arrived in North America— and smart brands are taking advantage of it for the busy holiday season. The days of the Sears Catalog, that century-long staple of the holiday season, are long gone. The catalog ended in 1993, but its blueprint lives on. Convenient shop-from-home experienc...
I’ve built my career at the intersection of marketing and high tech, working in industries that focus on using technology to improve people’s lives and work — like telecommunications, networking, data management, artificial intelligence, and now digital learning. So, it hasn’t been too big a leap for me to embrace all the ways that marketing has evolved in t...
Check out Martech Cube's most recent article to learn how to take proactive measures to lessen the effects of the Great Recession. Dive in to learn more!
How the Great Resignation is Impacting Businesses The Great Resignation is significantly reshaping the business landscape. Companies, particularly small businesses, are grappling with high turnover rates and challenges in acquiring new talent. These unprecedented shifts impact industries worldwide, with a record-breaking number of individuals leaving their j...
Data security in mobile engagement is a top concern. In an illuminating discussion with Alex Campbell from Vibes, learn how Vibes guarantees data protection, compliance, and personalized messaging.
1.Understanding the SME Landscape 2.The Role of AdTech in SMEs 3.Why SMEs Need CDPs 1.Understanding the SME Landscape To provide valuable insights to SMEs, we must first grasp their unique characteristics and challenges. SMEs, which stand for small and medium-sized enterprises, encompass a wide range of businesses, including retail stores, local service prov...
In an era where technology and digitalization are at the forefront of business operations, the C-suite, composed of top executives in an organization, must adapt and remain digitally literate. The ability to navigate the complexities of the digital landscape has become paramount in decision-making processes. This article explores how marketing education plat...
