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The concept of the metaverse has transcended from science fiction to a burgeoning digital reality, creating new avenues for brands to engage with their audience. As the metaverse continues to gain traction, savvy marketers are exploring innovative ways to establish their presence and connect with consumers in this virtual realm. The metaverse refers to a col...
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As SVP of DXP Products, your job role involves leading cross-functional teams. Let us know how you built and mentored these teams to seek innovation in software development? Innovation is the holy grail in the world of software. We know of the success stories of Apple, Microsoft, and Facebook; it is often talked about as unicorns that are magical – something...
Ryan, can you tell us about your background and how it led you to become the Chief Product Officer at CallRail? I’ve spent more than 15 years in product development and leadership at a wide range of companies, from early-stage startups to Fortune 500 businesses. Before starting my tenure at CallRail I led the development of Banjo’s world-class artificial int...
As we stand on the cusp of the festive season, businesses are poised for a marketing extravaganza that can shape the narrative of the entire year. This article is a compass for guiding marketers, business owners, and professionals through the intricacies of crafting a successful 2023 festive marketing campaign. Delving into data-driven strategies, creative i...
In the realm of digital advertising, staying abreast of platform updates is imperative for marketers aiming to reach their target audience effectively. The advent of the Meta Special Ad Category has ushered in a new era, shaping the way advertisers approach campaigns on Meta-owned platforms, including Facebook and Instagram. This article delves into the prof...
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Introduction In the ever-evolving world of customer-centric strategies, intent data-driven customer personalization has emerged as a beacon of light for B2B businesses aiming to tailor their approach. Intent data obtains information from various customer interactions and offers valuable insights into individual preferences and behaviors. This blog will focus...
