Emily, please share your personal journey into the adtech industry and highlight key moments or challenges that shaped your career? My professional journey was actually shaped by the lack of female representation I experienced at the start of my career, which was in the television industry, with a focus on traditional media. When I was still fairly junior, I...
Can you tell us a bit about yourself and your journey in the online community space that led you to co-found Collab.Land? I am Anjali Young, a lawyer by education, former homeschooling mother of two, and decades-long member and leader of online communities. Currently I am living in Denver with my family, including spouse James Young. James leads Collab.Land ...
Julie, could you provide an overview of the significant milestones and experiences in your professional journey that have been instrumental in molding your career in the field of consumer marketing? I started out in traditional print media but I knew that digital mediums would be the preferred platforms of the future. While at Women’s Wear Daily (WWD), we wa...
Introduction In the contemporary world of the digital revolution, customers have plenty of choices in terms of services and brands. Thus, it’s essential for organizations to forge an establishment to create viable and lasting connections. Customer relationship management does not stop with transactional engagements but rather strives for what CRM is after, w...
Evolution of Virtual Reality in Training There have been massive changes in the employment of VR for training. Starting out mostly as an entertainment tool, VR has evolved into the core of professional training environments. This transformation can be attributed to the need for better, interactive learning environments. Technology advancements have been vita...
What is the Role of Management Accounting in Strategic Planning? How do you make the best possible business decisions, when you have incomplete data guiding you? Because in the business landscape, change is rapid. And it’s often a case of evolve or die. Your business must remain flexible, adapting and taking new forms to thrive in the face of consistent chan...
Could you share some insights into your professional background and journey that led you to the role of Chief Marketing Officer at Acxiom, as well as your experiences and expertise in the field of customer intelligence? I joined Acxiom, now part of IPG, as a marketer 26 years ago. Before that, I started my career as a Royal Navy officer, before my eyesight f...
Many companies and organizations currently utilize data analytics to assess their performance and understand customer motivation in an effort to pivot where needed to drive engagement and sales. Though this relentless pursuit of “why” has dominated the analytics landscape since inception, many advancements have conversely led to a deluge of data, making the ...
From personalizing user experiences to predicting market trends, AI is turning heads, raising eyebrows, and reshaping how we approach marketing. But how exactly is this intangible yet compelling force influencing our strategies and tactics? More importantly, what does this mean for the world of marketing as we know it? If these questions have sparked your cu...
Already popular throughout Asia, the age of shopping via social channels has arrived in North America— and smart brands are taking advantage of it for the busy holiday season. The days of the Sears Catalog, that century-long staple of the holiday season, are long gone. The catalog ended in 1993, but its blueprint lives on. Convenient shop-from-home experienc...
I’ve built my career at the intersection of marketing and high tech, working in industries that focus on using technology to improve people’s lives and work — like telecommunications, networking, data management, artificial intelligence, and now digital learning. So, it hasn’t been too big a leap for me to embrace all the ways that marketing has evolved in t...
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