There is a growing need for Marketing Technology (MarTech) knowledge. Without that, how else can you fully leverage the latest advancements in MarTech? I propose that tech savvy fractional CMOs can help maximize growth in the MarTech ecosystem. How? Let’s take a look at the landscape: The Changing Landscape of MarTech For some time now, marketers have contin...
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Ed, how can organizations align CFOs and CMOs on marketing’s revenue potential? What steps ensure their collaboration benefits the organization? Historically, marketers have often been urged to “speak the language of business,” a phrase that essentially meant translating the value of marketing activities into terms CEOs and CFOs could understand—often focusi...
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As a fact the current landscape of the marketing realm is undergoing significant pressure to keep their clientele. Given that the cost of customer acquisition is always higher than that of customer retention, customer retention is not only desirable but also a necessity. A detailed improvement technique to increase retention rates is customer feedback throug...
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As the digital landscape advances towards the complete phase-out of third-party cookies, brands and marketers are grappling with uncertainty around their future ability to reach audiences with precision. Despite years of anticipation, many marketers still aren’t feeling ready for a cookieless world, with 63% unprepared to deliver personalized campaigns and 5...