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Demand/supply ratio. There were 289,000 searches for "fishing" last month, but sometimes you compete against the 35,000,000 results on a Google survey? "Bass fishing tips," with 3,700 searches, and 31,000 results is far more likely one who did that.
4) Negative Match - A specific keyword a person do n't want to display your ad (i.e. -free) An ad with -free as one among its keywords will not show earn money types "free AdWords software" in their search.
Trying "antique door bell" and 검색엔진최적화 seo playing around, he discovers "antique door chime" is about as popular (reflecting a difference between UK and US English). This is also very enlightening, 검색엔진최적화 seo as she's hoping to offer to north america . audience by mail structure.