We focus on centuries-old ingredients that provide benefits like antibacterial, hydrating, and softening effects that work for all skin types. Our goal is to apply these natural elements, used by Asian cultures for centuries, in a modern and fresh way. We formulate without sulfates, parabens, phthalates, fragrances, phenoxyethanol, PEGs, or SLS, and we don't test on animals –– not now and not ever. We consistently source only the finest grade ingredients, in their purest forms, carefully chosen for their non-irritating properties.