SEO (Search Engine Optimization) refers to the practice of optimizing a website or webpage to increase its visibility and ranking in search engine results pages (SERPs). This is achieved by improving the quality and relevance of the website's content, as well as optimizing technical aspects such as website structure, HTML code, and backlinks.
The goal of SEO is to make a website or webpage rank higher in organic search results for specific keywords or phrases. This can lead to increased traffic and visibility for the website, as well as higher conversion rates and revenue.
