In the tumultuous era of Kali Yuga, where spiritual pitfalls abound and sinful tendencies threaten our spiritual well-being, the ancient practice of sankirtana emerges as a beacon of hope. Sankirtana, the chanting of the divine name, is hailed as the paramount means to attain God in this age. However, within this sacred practice, Jagadguru Shri Kripalu Ji Maharaj underscores the indispensable role of rūpadhyāna, loving remembrance, likening it to the soul that animates the body of sankirtana.